Piloted in the 2020 market season, the Manitoba Community Food Currency Program is a community building initiative that empowers members of our community who frequently experience barriers to accessing healthy whole food by providing them with access to community food currency to purchase food directly from participating farmers’ markets across Manitoba. Direct Farm Manitoba, market coordinators, and community partner organizations work together to make healthy, local food more accessible to participants. The Manitoba Community Food Currency Program is modelled after the highly successful British Columbia Association of Farmers’ Markets (BCAFM) Coupon Nutrition Program, which has been running for over a decade.
Participating farmers’ markets partner with community organizations who are already connected with people who would benefit from better access to fresh, local food. These community partner organizations select individuals and families who would benefit from increased food security. Direct Farm Manitoba provides community food currency to their community partners who pass them on to participants, who can use it to purchase food from farmers at their local farmers’ market.
Direct Farm Manitoba exists to represent and advocate for the direct market farmers and farmers’ markets in Manitoba. The Manitoba Community Food Currency Program is a win for producers, a win for farmers’ markets and a win for communities!
This program aims to provide these positive outcomes:
- Greater access to fresh, local food households struggling with food insecurity
- Strengthened communities through relationship building, increased health outcomes, and improved overall mental health
- Support local resilient agriculture through the direct support of Manitoba farmers
The program was piloted in the 2020 farmers’ market season, partnering with both urban and rural community partners. The program has expanded each year and in 2023 served over 725 households. Farmers have reported increased sales and markets have seen more foot traffic, while participants have had greater access to fresh, local foods.
We are thrilled to report that the program has received almost $1.1 million to expand the program for the 2023, 2024, and 2025 seasons. Funded in part by the Governments of Canada and Manitoba under the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, this investment will allow the program to expand to better meet community demand, serving 700 families annually in rural and urban Manitoba communities.
Are you a Manitoba farmer’s market and want to know what is involved in being part of the program?
You can learn more here.